Consumer Insights

Consumer Research In the Digital age

Nutrition Industry Executive

The most common new product request for Kraft Miracle Whip is a jar with tops on both ends so that consumers don’t get their hands messy scraping out the bottom. As product innovators, we know that solid consumer research is … Continued

Technical Expertise

Breaking Down Walls Between R&D and Marketing

Nutrition Industry Executive

In some situations, R&D hands over a finished product to the marketing department with the edict to go out and sell it. Other times, marketing comes to R&D with heavily detailed product development requests. I’ve been on both sides of … Continued

Pragmatic Innovation

Innovation Failure or Failure to Innovate

Nutrition Industry Executive

Consumer habits and desires change through time, sometimes rapidly, other times slowly. They are the forces behind research and technological innovations that eventually change whole categories. Consumer product manufacturers and marketers need often to re-invent, or innovate from scratch. Those … Continued

Technical Expertise

Choosing Your Raw Material Suppliers

Choosing Your Raw Material Suppliers So– you think you have found the most amazing ingredient that will transform your line? Think it will make you the supplement of choice for heart health? Joint care? Mental well-being? Here are a few … Continued

Technical Expertise

Nutricosmetics and Nutraceuticals

Nutraceuticals World

Women throughout the world pursue beauty and youthful skin to the tune of $382 billion a year. Within topical cosmetics, the use of nutritionals to promote anti-aging, reduce wrinkles, and smooth skin tone has clearly been growing. Over the years, … Continued

Consumer Insights

What problem are you solving?

The first step in creating successful new products is determining the market need. This is true whether you want to be “first to market” with a unique product, or a “fast-follower” that executes better than the market leader. The key … Continued

Technical Expertise

Creativity Mixed with Science = Great Ideas

Creativity Mixed with Science …How to Generate New Product Concepts This is the 3rd article in a series on New Product Development. The first two can be accessed either in NHIOnDemand archives or on www.olivetree-pd.com. In this article, we focus … Continued

Success Stories

Melding Ideas to the Marketplace

S&J Foods Challenge A start-up company, S&J had an idea for healthy snacks. The owners needed someone to come alongside to teach them how to turn their vision into a viable retail brand. Preparing for their first plant run, they … Continued

Success Stories

Aurora Algae

Growing New Products and New Profits Challenge Mid-way through capitalization of a plant to manufacture bio-fuel, the client realized they had a by-product that was high in essential Omega 3 fatty acids. They needed to understand the market potential of … Continued

Success Stories

BeadforLife

Making a Difference Across the Globe Challenge BeadforLife, a nonprofit organization, is dedicated to helping lift women out of poverty in war-torn Uganda. They wanted to supplement the villagers income with sales of shea nuts, which can be used to … Continued

Success Stories

Mommy’s Bliss

Competing against the Giants Challenge Mommy’s Bliss, a small family-owned business, had one very successful product at retail, Gripe Water (for baby colic and gas), sold in Natural Food Stores. They wanted to move to Mass with a line of … Continued

Success Stories

Jovan’s Pure Nutrition

Blending Better Ingredients for Success Challenge Jovan’s Pure Nutrition Organic Gluten-Free Crackers were being hand-made in a pilot size kitchen and distributed in local co-ops throughout the Northwest. The recipes needed refinement to facilitate expanded distribution and to maximize consumer … Continued