Aurora Algae

Growing New Products and New Profits

Challenge

Mid-way through capitalization of a plant to manufacture bio-fuel, the client realized they had a by-product that was high in essential Omega 3 fatty acids. They needed to understand the market potential of this new ingredient so that they could raise funds from Venture Capitalists

Solution

Extensive market research was conducted to determine opportunity in several markets: food, nutrition, and pharmaceutical. Recommendations for successful market entry were delivered and presented to board members.

Results

  • Shift in Company Vision― Company shifted strategic focus away from bio-fuel and toward the Omega-3 market
  • Increased Investor Interest― Higher potential returns led to increased funding from Venture Capitalists