Consumer Insights

Consumer Research In the Digital age

Nutrition Industry Executive

The most common new product request for Kraft Miracle Whip is a jar with tops on both ends so that consumers don’t get their hands messy scraping out the bottom. As product innovators, we know that solid consumer research is … Continued

Consumer Insights

What problem are you solving?

The first step in creating successful new products is determining the market need. This is true whether you want to be “first to market” with a unique product, or a “fast-follower” that executes better than the market leader. The key … Continued