Melding Ideas to the Marketplace

S&J Foods


A start-up company, S&J had an idea for healthy snacks. The owners needed someone to come alongside to teach them how to turn their vision into a viable retail brand. Preparing for their first plant run, they needed a roadmap from test kitchen to consumer.


Acting as an Executive Business Advisor, we provided a roadmap to help them reach their goals, coached them to work effectively with co-packers and graphic designers, and provided a framework for business plan success.


  • Potential partners/investors have expressed interest
  • Business plan has a clear marketing and distribution strategy
  • Supply Chain management and QA issues were addressed