Competing against the Giants
Mommy’s Bliss, a small family-owned business, had one very successful product at retail, Gripe Water (for baby colic and gas), sold in Natural Food Stores. They wanted to move to Mass with a line of products that could compete effectively against global brands.
Through research, we determined that mothers had a need for products that helped baby go to sleep, and that no one was effectively meeting this need. Following our recommendation, the company developed and launched a bedtime line called Sweet Slumber™ that includes baby wash, massage cream, and mist containing scientifically-proven herbals.
- Products launched in record time with strong retailer support
- Line available at Walgreen’s and Walmart, among others
- Company has seen tremendous growth