Mommy’s Bliss

Competing against the Giants

Challenge

Mommy’s Bliss, a small family-owned business, had one very successful product at retail, Gripe Water (for baby colic and gas), sold in Natural Food Stores. They wanted to move to Mass with a line of products that could compete effectively against global brands.

Solution

Through research, we determined that mothers had a need for products that helped baby go to sleep, and that no one was effectively meeting this need. Following our recommendation, the company developed and launched a bedtime line called Sweet Slumber™ that includes baby wash, massage cream, and mist containing scientifically-proven herbals.

Results

  • Products launched in record time with strong retailer support
  • Line available at Walgreen’s and Walmart, among others
  • Company has seen tremendous growth