Olive Tree approaches each project individually. Whether you require technical support, marketing advice, corporate culture assessment, or a creative solution to help tie it all together… one of these or all of these… we give you exactly what you need: a completely customized solution. Every time.

To achieve the best results, all facets: Consumer Insights, Technical Expertise, and Corporate Capabilities must work together. Olive Tree is uniquely qualified to ensure that this is exactly what happens. That is the essence of Pragmatic Innovation. Innovation that makes sense for YOU. From ALL perspectives.

How do we do it? We have a global network of experts on our team that enable us to put just the right team together at the right time to fit your needs. Customized. Flexible.

Consumer Insights

  • Target Purchaser/End-user
  • Retailer Motivations
  • Brand Positioning
  • White Space Identification

Technical Expertise

  • Natural & Organic Formulation
  • Intellectual Property
  • Regulatory Claims
  • Packaging

Corporate Capabilities

  • Cultural Landscape
  • Core Competencies
  • Strategic Objectives
  • Budget Constraints

Creative Inspiration

Heart and Soul, Emotional Buy, Consumer Experience & Momentum

We structure our relationship to serve your needs

  • We can operate on a flat-fee project basis when you have defined, clear objectives and goals.
  • We can set up a monthly retainer to provide ongoing expertise, whether strategic or tactical.

Whatever the scope, we structure with flexibility to meet your budget and project objectives. With over 20 years in the industry, and a proven process, we know how to develop and market your new products in ways that will stretch your budge, while increasing the likelihood of success.