Are you tired of bringing in a consulting firm only to be passed off to a junior person? Or maybe you’re tired of being the smallest project at a big firm? At Olive Tree, every client works directly with Bev. This means you have access to over 25 years of experience all the time, not just in project supervision. How can we do this? We actually limit the number of brands that we work with so that all clients receive the best in class service so that we can also have an abundant, balanced life.

• One-on-one Service
• Deep Listening
• Customized Projects

Because Bev has spent half her career in R&D and half in marketing, integrative, holistic thinking is hard-wired into her approach. Pulling in different perspectives – from marketing to operations, finance, legal, supply chain, QA, regulatory, and sales – early in a project from is critical for market success. So whether you’re bringing us in to help with new product business planning, or strictly product development, know that we look at the whole picture in order to provide the results you expect, as well as the product that the market demands.

How is your product different from the others? Successful new food products meet consumer desires in ways that are both creative and highly practical. When we’re developing new products, we’re looking at the products consumers are currently using, what they are “jury-rigging”, and what they’re complaining about. We look at how to translate insights from other food and non-food products. We look for technological advances and innovations that can be transferred from other categories or industries. – and we consider what will make a new product difficult to imitate.

Are you looking for a firm that works hand-in-hand with your team? One that really listens and understands what your needs are? We ask a lot of questions to “see” your vision, understand your capabilities and constraints, and get a clear understanding of what project success looks like for you. Whether it is testing new iterations together in the kitchen, or having weekly update meetings that include other industry colleagues via Zoom, a close relationship ensures that we are listening and responding to you at every step of the process and moving forward together.