Success Stories & Articles
Success Stories
A rare individual that has a heart/passion for both R&D and Marketing. As such, she is able to not only cognitively balance the natural tension between those two unique perspectives at one time but is quickly able to assess and conclude those factors critical to product success. From personal experience, I strongly recommend Bev to any Nutritional Company wanting to integrate science with marketing.
Melding Ideas to Marketplace
S&J Foods
A start-up company, S&J had an idea for healthy snacks. The owners needed someone to come alongside to teach them how to turn their vision into a viable retail brand.
Growing New Products and New Profits
Aurora Algae
Mid-way through capitalization of a plant to manufacture bio-fuel, the client realized they had a by-product that was high in essential Omega 3 fatty acids. They needed to understand the market potential.
Making a Difference Across the Globe
BeadforLife
BeadforLife, a nonprofit organization, is dedicated to helping lift women out of poverty in war-torn Uganda. They wanted to supplement the villagers income with sales of shea nuts.
Competing against the Giants
Mommy’s Bliss
Mommy’s Bliss, a small family-owned business, had one very successful product at retail, Gripe Water (for baby colic and gas), sold in Natural Food Stores. They wanted to move to Mass with one of their lines.
Blending Better Ingredients for Success
Jovan’s Pure Nutrition
Jovan’s Pure Nutrition Organic Gluten-Free Crackers were being hand-made in a pilot size kitchen and distributed in local co-ops throughout the Northwest. The recipes needed refinement to facilitate expanded distribution and to maximize consumer.
Published Articles
By Beverly Emerson
Consumer habits and desires change through time, sometimes rapidly, other times slowly. They are the forces behind research and technological innovations that eventually change whole categories. Consumer product manufacturers…
Putting the Consumer at the Heart of the Process
By Beverly Emerson
Creating an innovative product that both delights consumers and creates profitable companies requires that we understand where consumers are now, help them envision where they want to be and create the bridge to transport them there.
By Beverly Emerson
Women throughout the world pursue beauty and youthful skin to the tune of $382 billion a year. Within topical cosmetics, the use of nutritionals to promote anti-aging, reduce wrinkles, and smooth skin tone has clearly been growing.
By Beverly Emerson
The most common new product request for Kraft Miracle Whip is a jar with tops on both ends so that consumers don’t get their hands messy scraping out the bottom.
By Beverly Emerson
From Frazzled to Focused: Managing the Product Portfolio As we polished off the last of the Girl Scout cookies, my daughter said, “When can I be a Girl Scout?”
Less is More: Formulating With Simplicity
By Beverly Emerson
Haven’t you ever found yourself wishing for the “simpler times of the good old days?” Such a sentiment is increasingly being expressed, and for a very good reason.
Why are some new products successful and some many others fail? Countless studies and books have been published addressing this very issue in an attempt to help companies create more successes and fewer failures.
By Beverly Emerson
In some situations, R&D hands over a finished product to the marketing department with the edict to go out and sell it. Other times, marketing comes to R&D with heavily detailed product development requests.
Published Articles
Choosing Your Raw Material Suppliers
By Beverly Emerson
Choosing Your Raw Material Suppliers So– you think you have found the most amazing ingredient that will transform your line? Think it will make you the supplement of choice for heart health? Joint care? Mental well-being?
Innovation: Creating a Culture, not a Program
For many years I kept the over-sized coffee mug with the words THINK BIG imprinted on the front in bold, black letters. An attempt to encourage the team to think “outside of the box”,
5 W’s (plus an H) to Improve Team Communication
By Beverly Emerson
My son lost his first tooth a few weeks ago. I got tired of seeing it hanging there for days and sent him to school with some apple slices, which did, almost exactly, what they were intended to do.
Creativity Mixed with Science = Great Ideas
By Beverly Emerson
Creativity Mixed with Science …How to Generate New Product Concepts This is the 3rd article in a series on New Product Development. The first two can be accessed either in NHIOnDemand archives or on www.olivetree-pd.com.
Product Development: A Process, not just a step
By Beverly Emerson
New Product Development – Creating a Successful Process Having spent 24 years doing new product development (in one form or another) in the food and supplement industry, a common theme has emerged. Silos.
What problem are you solving?
By Beverly Emerson
The first step in creating successful new products is determining the market need. This is true whether you want to be “first to market” with a unique product, or a “fast-follower” that executes better than the market leader.